Campfire Crunch 72%

Ingredients: Cacao*, cane sugar*, cacao nibs*, marshmallows (tapioca syrup, cane sugar, filtered water, tapioca starch, carrageenan, soy protein), smoked sea salt, vanilla bean | *means organic

You never quite know which creations will take on a life of their own. Campfire Crunch has become our surprise farmer’s market rockstar, tied with Chai Ginger as our most popular chocolate. People keep asking when Campfire Crunch will be back – in person, by email, and probably by phone too, if the landline at the factory was actually plugged in. We finally have an answer: it's back now.

It’s our dark chocolate nod to a s’more: roasted cacao nibs for crunch, real vanilla bean for depth, marshmallows for that gooey heart, and smoked salt for the fireside finish.

It’s also a bar that often wins over the “I don’t like dark chocolate” crowd. At markets, when kids wander up curious about where to start, this is the one we hand them. It’s smoky and sweet, nostalgic but refined – and unlike a s’more, you won’t end up with sticky fingers.

The cover photo: The camp chef cooks dolly varden over a campfire along the banks of the Klutina River in Alaska. Photo by Lauren Burgess.